Interview With Pedro Trillo - Founder and CEO of Vizologi

Shauli Zacks Shauli Zacks

In an exclusive interview with SafetyDetectives, Pedro Trillo, the Founder and CEO of Vizologi, shares his inspiring journey from IT consultancy to founding an innovative startup focused on generative AI technology. Pedro’s insights shed light on how Vizologi’s AI empowers businesses to generate fresh ideas and improve efficiency, making it a valuable read for entrepreneurs and strategists considering the integration of generative AI into their decision-making processes.

Can you talk about your journey and what motivated you to establish Vizologi?

I am Pedro Trillo, the Founder and CEO of Vizologi, an innovative startup that has embarked on a mission to inspire business models that are yet unwritten. Hailing from Alicante, Spain, our reach extends to more than 220 countries. My journey towards establishing Vizologi amalgamates my experience as a Telecommunications Engineer and a background in managing technological change. After years of merely discussing innovations, I decided to take proactive steps to bring them to life.

My professional trajectory was anchored in IT consultancy, where I led intricate technology projects for the public and private sectors. However, my passion for strategic business transformation and technology innovation never waned. I ventured into blogging about societal shifts catalyzed by emerging technologies, establishing myself as an expert in Digital Transformation even before the term had fully materialized. My intuition for recognizing impending technological and managerial changes always set me apart.

The inception of Vizologi traces back to my encounter with a thought-provoking book, “Disrupting Unemployment,” authored by luminaries like Vint Cerf. It pondered a future scenario marked by high unemployment, largely attributed to technological advancements, particularly AI. The initial concept was to craft a combinatorial algorithm rooted in the mash-up innovation method. It would employ business model data and process it with Artificial Intelligence, aiming to generate a virtually endless array of unique business models, potentially one for each person on Earth.

Vizologi was not even the project’s name; it embarked as “Compass.” The audacious challenge was to create a personalized business model for every global citizen, totaling a staggering 7.5 billion unique combinations. Over time, this idea matured into a sophisticated software and data platform. By 2020, we proudly stood as Spain’s first startup and Europe’s second in Generative Artificial Intelligence. While our journey evolved, the essence of Vizologi as an endless and generative AI startup generator, a concept conceived in 2017, has remained intact from its early steps.

How does Vizologi’s AI technology help entrepreneurs and businesses generate new ideas and insights?

Vizologi offers a generative AI engine for automatically creating new business ideas, services, and products. Small and medium-sized businesses, consultants, entrepreneurs, and business strategists endlessly utilize our brainstorming module to generate fresh business concepts.

The user experience is exceptionally straightforward. We request our users to input three or four keywords related to the market they wish to explore. For instance, if one intends to generate business ideas within the recycling market, customers can input keywords like recycling, furniture, and e-commerce. Our artificial intelligence module provides them with an infinite list of business ideas.

Users choose two or three potential ideas from this list to initiate new projects. Throughout this process, we provide recommendations for companies related to the recycling sector, as indicated in the example. However, this can be extended to any market. With these examples of business models from other recommended companies, our clients create fresh business ideas that combine the power of AI with the innovation method known as mash-up. This method combines data from the business models of each recommended company.

We ensure the creation of entirely unique and creative ideas underpinned by the strength of data from companies with successful business models. Therefore, success in the projects generated through our tool is virtually guaranteed.

How can generative AI be used to improve the efficiency and productivity of businesses?

We delved into utilizing GenAI as a creative wellspring for novel business concepts in the previous query. Yet, the profound essence of this technological marvel transcends the realm of inspiration, as it stands as a potent catalyst that elevates human productivity manifold by a factor of 10, 100, or even a staggering 1000.

Conventional wisdom attests to the laborious nature of crafting a business plan, the ultimate output offered by Vizologi. This task traditionally consumes over a week, translating to a demanding 36 to 40 hours of toil. This endeavor typically entails the utilization of various tools – the internet, databases, word processors, and the navigation of unstructured data.

In stark contrast, our tool shatters the conventional timeframes, compressing the entire process from 40 labor-intensive hours to a mere 60 seconds of seamless operation. What ensues is an unparalleled customer experience characterized by elegant simplicity. In the initial stages, we courteously solicit brief inputs, merely five in number, through a data entry questionnaire: idea, project nomenclature, target market, continent, and national jurisdiction.

Subsequently, users initiate the document generation process. In the blink of an eye, within a minute, they are bestowed with a comprehensive presentation spanning 13 slides, meticulously addressing all the requisite facets of a business plan. Thus, with graceful expediency and refined efficiency, we alleviate our patrons from the arduous ordeal that conventionally consumes 40 laborious hours of intricate and convoluted data compilation.

In what industries or sectors do you see the greatest potential for generative AI to make a significant impact?

Amidst the wide spectrum of generative AI’s transformative potential, its brushstrokes of innovation poised to make the most profound impact in several key industries and sectors, akin to a virtuoso’s performance reverberating through the hallowed halls of opportunity.

The realm of healthcare stands as a citadel where generative AI can wield its most profound influence. With its capability to decipher complex medical data, predict patient outcomes, and personalize treatment regimens, it emerges as the lighthouse illuminating the path to more precise and effective healthcare delivery. From disease diagnosis to drug discovery, it offers a symphony of insights that harmonize with the pursuit of healthier lives.

The universe of healthcare, brimming with white-collar professionals such as doctors, radiologists, and healthcare administrators, witnesses a breathtaking transformation. Generative AI collaborates with physicians to enhance diagnostic accuracy, radiologists to expedite image interpretation, and administrators to streamline patient data management. The result is a harmonious fusion of medical expertise with AI’s analytical precision, delivering superior patient care and operational efficiency.

Finance, another realm ripe for generative AI’s artistic contribution, bears witness to a profound symphony of potential. The intricacies of financial markets, risk assessment, and fraud detection are transformed through the lens of AI, ushering in an era of astute decision-making and optimized portfolio management. It is a realm where the interplay of data and algorithms orchestrates the crescendo of financial success.

The bastions of finance and banking witness an AI revolution akin to a symphonic crescendo. Here, the algorithmic virtuosity of generative AI extends to risk assessment, investment portfolio management, fraud detection, and even algorithmic trading. With a mastery of data analysis and predictive modeling, AI elevates these sectors, offering a harmonious blend of enhanced profitability and prudent risk management.

In the realm of creative expression, the entertainment and arts industry discovers an inspired muse in generative AI. It composes music, authors literature, and generates visual art, not as replacements for human creativity but as partners in a collaborative dance that amplifies imaginative boundaries and inspires fresh masterpieces. Here, the nuances of AI bring forth new dimensions of artistic exploration.

Certainly, the harmonious impact of generative AI resonates with particular richness in the realm of white-collar professions, breathing life into a spectrum of industries and sectors, each brimming with its own nuance and potential.

In legal practice, generative AI emerges as an erudite scholar, sifting through mountains of legal documents, precedents, and statutes with an unmatched capacity for pattern recognition. This sector benefits profoundly from AI’s prowess in legal research, contract analysis, and even predictive analytics for case outcomes. The promise of more efficient, cost-effective legal services looms on the horizon, potentially democratizing access to justice.

Management consulting, a paragon of the white-collar world, finds in generative AI a brilliant confidant. It provides a symphony of insights for consultants, offering robust data-driven solutions for clients. AI augments strategy development, market analysis, and even organizational optimization. This transformative partnership translates into sharper, data-informed recommendations, elevating the stature of management consultants in the contemporary business milieu.

Management consulting, a paragon of the white-collar world, finds in generative AI a brilliant confidant. It provides a symphony of insights for consultants, offering robust data-driven solutions for clients. AI augments strategy development, market analysis, and even organizational optimization. This transformative partnership translates into sharper, data-informed recommendations, elevating the stature of management consultants in the contemporary business milieu.

The crucible of manufacturing and logistics benefits profoundly from AI’s orchestration. Supply chain optimization, quality control, and demand forecasting find a conductor in generative AI, orchestrating an agile, cost-effective, and responsive symphony of production and distribution.

Last but not least, the field of environmental sustainability emerges as an urgent canvas for AI’s transformative brush. From climate modeling and energy optimization to waste reduction and resource management, AI lends its virtuosity to the quest for a harmonious coexistence with our planet.

To sum up, the profound potential of generative AI in white-collar professions extends across a spectrum of industries, each brimming with the promise of heightened efficiency, precision, and ingenuity. It is not merely a tool but a virtuoso, harmonizing human expertise with computational excellence, redefining the landscape of modern work in a symphony of intellect and technology.

In essence, generative AI transcends mere innovation; it’s a melodic overture that resonates across sectors, offering the promise of a future woven with threads of unprecedented creativity, efficiency, and enlightenment. It’s a virtuoso poised to redefine the very fabric of industry and human potential.

What are the primary benefits of using generative AI in the context of business strategy and decision-making?

The integration of generative AI within the intricate fabric of business strategy and decision-making unveils myriad profound advantages, each akin to a finely polished facet of a precious gem, enriching the overall landscape of corporate endeavors.

Foremost, generative AI presents the invaluable gift of heightened creativity. It serves as an artistic muse, sparking novel ideas and fostering the birth of innovative business concepts that might otherwise remain concealed in the depths of the subconscious. Through its remarkable ability to amalgamate disparate data sources, it forges connections hitherto unseen, illuminating uncharted pathways for strategic growth and evolution.

Furthermore, this technology transcends the boundaries of human limitations, dramatically amplifying productivity and efficiency. What may take weeks or months for a team of strategists to accomplish can be achieved in mere minutes, unleashing a tide of cost-effective decision-making that propels businesses toward their objectives with unparalleled agility.

In predictive analytics, generative AI unveils a crystal ball of remarkable precision. By sifting through vast datasets, it discerns subtle trends, hidden correlations, and emerging market shifts, bestowing decision-makers with the foresight required to navigate the ever-evolving business landscape with wisdom and insight.

Last, but not least, is the assurance of consistency and objectivity that generative AI brings to the table. It is impervious to biases, fatigue, or variance in judgment, consistently generating recommendations and strategies rooted in data-driven objectivity.

In sum, generative AI emerges as a veritable virtuoso in the orchestra of business strategy and decision-making, harmonizing creativity, productivity, foresight, and impartiality to orchestrate a symphony of success.

What advice would you give to entrepreneurs, strategists, and consultants who are considering integrating generative AI into their decision-making processes?

To the visionary entrepreneurs, astute strategists, and discerning consultants contemplating the incorporation of generative AI into their decision-making tapestry, I extend counsel akin to the wisdom of seasoned alchemists embarking on a transformative journey.

First and foremost, I beseech you to embark on this endeavor with prudence and patience. Generative AI is a potent elixir, but its mastery demands time and dedication. Begin by nurturing a deep understanding of the technology, for only through comprehension can you harness its full potential.

Next, embrace a spirit of symbiosis. Generative AI is no omnipotent oracle; it thrives when it collaborates with human intellect. Foster a partnership where your expertise and intuition dance harmoniously with AI’s analytical prowess. Remember, it augments your decision-making but does not replace your wisdom.

The crucible of experimentation shall be your closest companion. Refine your approach through iterative trials, adapting to the evolving landscape. Remain agile in your quest, and let your failures be but stepping stones to greater revelations.

Cultivate an unwavering commitment to ethical considerations. As you wield the power of AI, tread carefully, ensuring that your data is ethically sourced and handled. Strive to be the custodian of moral rectitude, for ethical dilemmas can be thorny thickets in the decision-making forest.

Lastly, foster an ecosystem of continuous learning. The realm of AI is ever-evolving, and stagnation spells obsolescence. Stay abreast of advancements, imbibe from the fountain of knowledge, and nurture a culture of perpetual growth.

In this alchemical journey, where generative AI transmutes data into insights, you shall find treasures aplenty. As you tread this path, remember that your journey, like that of an alchemist, is not merely about turning base metal into gold but forging a future rich in wisdom, innovation, and success.

About the Author

About the Author

Shauli Zacks is a tech enthusiast who has reviewed and compared hundreds of programs in multiple niches, including cybersecurity, office and productivity tools, and parental control apps. He enjoys researching and understanding what features are important to the people using these tools.

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