How to Set Parental Controls on Amazon Prime in 2024

Updated on: April 23, 2024
Fact Checked by Eric Goldstein
Kristel van Hoof Kristel van Hoof
Updated on: April 23, 2024

Short on time? Here’s how to set parental controls on Amazon Prime:

  • Step 1. Log into your Amazon Prime account. Sign into your Amazon account and open Prime Video.
  • Step 2. Access settings. Go to Account & Settings and choose Parental Controls. This section is called Restrictions on the web version of Amazon Prime.
  • Step 3. Adjust controls. Set age restrictions and PIN protection for purchases to ensure content suits your child’s age and to prevent unauthorized payments.
  • Step 4. Consider a parental control app. Now that you’ve restricted your kid’s access to Amazon Prime, consider a parental control app like Qustodio to monitor how much time they spend on the streaming app.

Amazon Prime comes with a few built-in parental controls. It allows you to set viewing restrictions, protect those viewing restrictions with a PIN, see your kid’s watch history, hide specific videos, set purchase restrictions, and turn autoplay off.

However, these parental controls are limited. For example, Amazon Prime doesn’t offer any screen time management features, which means that you can’t prevent your kids from spending too much time watching videos on Amazon Prime.

For this reason, I recommend getting a good parental control app. My favorite parental app for Amazon Prime is Qustodio — it offers screen time management tools, web and app filtering, and detailed activity reports. You can test out all of the parental control’s premium features risk-free by using its 30-day money-back guarantee.

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Are Amazon Prime’s Built-In Parental Controls Good Enough in 2024?

Amazon Prime’s parental controls are decent, but they’re missing screen time management tools. The parental control settings allow you to set content restrictions, but your child could still spend hours on Amazon Prime without you being able to monitor it.

Parental controls, like Qustodio, come with great screen time management tools that allow you to set daily time restrictions. You can also block the Amazon Prime app and site if you don’t want your kid to access them for a period of time. Plus, you’ll have access to detailed activity reports that show you how much time your kid is spending on Amazon Prime. This allows you to decide whether to adjust the screen time limits.

Quick summary of the best parental controls for Amazon Prime in 2024:

  • 🥇 1. Qustodio — Best overall parental control app for Amazon Prime in 2024 (feature-rich & easy to use).
  • 🥈 2. Norton Family — User-friendly parental control app for Amazon Prime with in-depth activity reports.
  • 🥉 3. Bark — Good parental control app for scheduling your child’s screen time on Amazon Prime.

How to Set Parental Controls on Amazon Prime

Amazon Prime offers parental controls to safeguard your kid’s streaming experience. With these controls, you can tailor content access to suit your child’s age. You can also set up purchase restrictions, view their watch history, change autoplay settings, and hide specific videos. Follow the steps below to set up parental controls:

Preliminary Step: Check Which Device Your Child Uses Amazon Prime On

It’s important to know which device your child uses to access Amazon Prime Video, as the setup of parental controls differs depending on the device type. If your child streams Amazon Prime on a smart TV, gaming console, or media streamer, you’ll have to configure the parental controls directly on the device. However, if your child uses a mobile device or desktop for Prime Video, you can change the parental control settings using the Amazon Prime website.

Step 1: Log Into Your Amazon Prime Account

How to Set Parental Controls on Amazon Prime

Launch the Amazon Prime Video app or visit the Amazon Prime website. Log into your account with your credentials.

Step 2. Create a Kids Profile

How to Set Parental Controls on Amazon Prime

Click the Add new button. If you’ve already selected your own profile, select your profile icon in the upper right corner and click Add new under the Profiles section. Select the Create profile button and enter a name. After that, toggle on the Kid’s profile? button. You’ve now created a Kids profile on Amazon Prime Video.

In the Kids profile, Prime Video only shows content with a maturity rating of 12 and under. Search results and search suggestions will also be filtered. However, all downloads, including those from an adult’s profile, will still be available and can be accessed through the Kids profiles.

Purchases are also not allowed in Kids profiles. However, if your child is using a non-Kids profile or has access to your profile, you can prevent kids from purchasing by turning on Purchase Restrictions (see step 5 below).

You can PIN-lock adult profiles to prevent kids from switching to an adult profile and accessing inappropriate content. Additionally, Amazon Prime has an option to prevent new profiles from being created so your kids can’t bypass these restrictions. See how in Step 10 below.

Step 3. Access Parental Controls (Called Restrictions on Web-Based Amazon Prime)

In the Amazon Prime App

Navigate to your profile. After that, click on Settings and select Parental controls. You can now start setting up restrictions.

On the Amazon Website

How to Set Parental Controls on Amazon Prime

Click on your profile icon in the upper right corner and select Account & Settings under the Your Account section. Now click on the Restrictions tab to start changing the parental control settings. On mobile devices, this is called Parental Controls instead of Restrictions.

Step 4. Set a Prime Video Account PIN

How to Set Parental Controls on Amazon Prime

To create an account PIN, enter a 5-digit account PIN that your kids can’t easily guess and click on the Change button. The account PIN locks access to your profile, bypasses purchase and viewing restrictions in any profile on your account, overrides all profile lock PINs, and restricts creation and removal of profiles.

Step 5. Enable Purchase Restrictions

How to Set Parental Controls on Amazon Prime

Click the On button to turn Purchase Restrictions on for all profiles. This will prevent your child from making any purchases without the Prime Video account PIN.

Step 6. Set Viewing Restrictions

How to Set Parental Controls on Amazon Prime

Viewing restrictions on Amazon Prime Video are age-based. This feature allows you to choose the age rating for your child. It automatically blocks any titles that aren’t appropriate for your child’s age.

In the section below, you can choose which devices the age restrictions apply to. The settings will automatically apply across all profiles and any content with a higher age rating that requires a PIN. Don’t forget to click the Save button.

Keep in mind that Amazon Prime Video uses local rating systems for different countries. In the EU, specific countries have their own rating systems based on age. Since I’m in the EU, Amazon Prime Video gives me EU age-based options. In the US, Amazon Prime uses the MPAA system with classifications like PG-13 and R for movies and the TVPG system with classifications like TV-14 and TV-MA for shows.

On a Kids profile, Amazon Prime will display only content rated for ages 12 and under. However, the Viewing Restrictions feature is a great option if you have older kids and would like to have the age rating higher than 12. You can do this by leaving the Kids profile? box unchecked when setting up a new profile.

Step 7. Check Watch History

How to Set Parental Controls on Amazon Prime

In the Watch history tab, Amazon Prime Video shows everything that your child has watched. You can see the title and the date when your child watched the title. However, keep in mind that it’s possible for your child to delete any video from the Watch History.

Step 8. Hide Videos

How to Set Parental Controls on Amazon Prime

The Hidden videos tab shows all videos that won’t be recommended once you hide them. To hide a video, all you have to do is hover over the cover of a video and click Hide. I like this feature as it allows me to hide videos that I don’t find appropriate for my kids. However, keep in mind that these videos will still show in the search results, just not in the recommendations panel.

Step 9. Change the Player Settings

How to Set Parental Controls on Amazon Prime

Amazon Prime Video allows you to turn off autoplay and autoplay trailers in your kid’s profile. To turn off autoplay controls, just tick the Off buttons. This feature is great if you want to prevent your child from accidentally seeing snippets of shows or movies you’d prefer them not to see.

Step 10. Lock Your Profile With a PIN

How to Set Parental Controls on Amazon Prime

To prevent your kid from accessing your profile, enable the Profile lock toggle switch. All you have to do is click on your profile icon in the upper right corner, select Manage profiles, choose the profile you want to set a lock for, and click Edit profile. After that, select Manage in the Account PIN and Locks section. You can now enable the Profile Lock and Creation and Removal Lock features. The latter prevents your child from creating a new profile without restrictions.

3 Best Parental Controls for Amazon Prime Video in 2024

🥇1. Qustodio — Best Parental Control App for Amazon Prime Video

Approved by our experts
Qustodio
Approved by our experts
Most readers pick Qustodio
Web filtering
Excellent
OS compatibility
Money-back guarantee
30 Days
qustodio.com

Qustodio is the best parental control app for Amazon Prime (and the best parental control app in 2024). It comes with all the features you need to monitor and ensure your child’s safety while using Amazon Prime and other sites online.

With Qustodio, you can block the Amazon Prime app on your child’s devices. Plus, its web filters allow you to block the Amazon Prime URL, preventing your kids from accessing the streaming platform using the browser instead of the app. I also really like that you receive alerts whenever your child tries to access Amazon Prime while it’s blocked.

Qustodio also lets you set time limits and specific times per day for Amazon Prime. This way, you’ll know that your child isn’t binge-watching Amazon shows when they should be doing their homework.

Qustodio’s detailed activity reports provide insights into your child’s Amazon Prime usage. I really like these reports as they allow me to make decisions about how much time my child spends on Amazon Prime Video.

The apps are compatible with all major operating systems and platforms, including Android, iOS, Windows, macOS, Chromebook, and Kindle. It has a user-friendly interface, complete with concise and helpful explanations for all features.

Qustodio offers a free plan and two premium options: Basic and Complete. Although the Complete plan may have a slightly higher price ($99.95 / year), it’s the only plan that allows you to set precise time limits for the Amazon Prime app. With a 3-day free trial and a 30-day money-back guarantee for premium plans, you can try Qustodio risk-free.

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Enter promo code Holiday15 at checkout.

Read the full Qustodio review

🥈2. Norton Family — User-Friendly Apps With In-Depth Activity Reports

Web filtering
Excellent
OS compatibility
Money-back guarantee
60 Days
us.norton.com

Norton Family’s apps are user-friendly, featuring an intuitive interface and helpful explanations about all features. I also really like its activity reports as they showed, for example, what whitelisted websites my child accessed, which blacklisted sites they tried to access, what apps they installed and uninstalled, and how much they use the Amazon Prime app. The latter helped me decide whether to increase or decrease my child’s screen time.

You can also schedule your child’s screen time with Norton Family. Next to setting daily screen time limits, you can set different limits for specific days. This is great if you want to allow your child to spend more time on Amazon Prime Video on the weekends, for example. Additionally, I like how your kid can also request extra screen time through the app. Norton Family also allows you to block Amazon Prime’s app and website.

I was a bit disappointed that Norton Family doesn’t allow you to set time limits for specific apps. Qustodio, for example, allowed me to set a screen time limit for Amazon Prime Video only.

Norton Family offers plans that start at $49.99 / year. It’s also available as part of various Norton 360 cybersecurity packages, which includes the best antivirus protection on the market. Each plan is backed by a 60-day money-back guarantee.

Norton antivirus with parental controls at a 58% discount
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Read the full Norton Family review

🥉3. Bark — Great for Scheduling Screen Time on Amazon Prime

Web filtering
Excellent
OS compatibility
Money-back guarantee
N/A
bark.us

Bark allows you to specify when your child can use the Amazon Prime app throughout the day. You can create schedules with days divided into 3 segments: School Time, Free Time, and Bedtime. For each segment, it lets you choose which apps and websites you want to block or allow access to. For example, I blocked the Amazon Prime URL and app during School Time and Bedtime. Note, however, that you can’t set total time limits for the app (like Qustodio).

I’m a fan of how you’re able to block the entire streaming content category. This prevented my kids from accessing Amazon Prime Video, as well as other streaming sites like Netflix and Disney+.

I was impressed with Bark’s monitoring feature, as it allowed me to keep an eye on my child’s email. This way, I could see if my child opened a new Amazon Prime account since he’d get an email about this.

The parental control app sends weekly activity reports to your email. These include information about what apps your child used the most and what Bark blocked and allowed. However, I prefer Norton Family activity reports, as they gave me more insight into the time my child spent on Amazon Prime.

Bark has two plans: Bark Premium and Bark Jr. The Bark Premium plan comes with social media and email monitoring ($14.00 / month). Unfortunately, Bark doesn’t come with a money-back guarantee, but it does offer a 7-day free trial.

Try Bark risk-free for 7 days!
Use Bark's 100% free trial to see if it’s the right parental control for you.

Read the full Bark review

Comparison of the Best Parental Controls Apps for Amazon Prime in 2024

Parental Control App Starting Price Time Limits for Amazon Prime App Blocks Amazon Prime URL Number of Devices Money-Back Guarantee
🥇1. Qustodio $99.95 / year 5 or Unlimited 30 days
🥈2. Norton Family $49.99 / year Unlimited 60 days
🥉3. Bark $14.00 / month Unlimited

Tried Setting Up Amazon Prime Parental Controls, But They’re Not Working? Try These Troubleshooting Steps

  • Double-check account permissions. Ensure that you’re logged in with the primary Amazon Prime account holder’s credentials. Parental controls might not activate if you’re using a sub-account.
  • Update your app or browser. Outdated versions of the Amazon Prime app or your web browser might lead to compatibility issues with parental controls. Make sure you’re using the latest updates.
  • Clear cache and cookies. Accumulated cache and cookies can interfere with the functionality of parental controls. Clear these from your browser or app settings.
  • Turn off your VPN. The most popular VPNs on the market can bypass weaker parental controls, so it’s possible they’re bypassing Amazon Prime’s built-in controls. Either turn off your VPN or choose a more robust parental control option.
  • Test on another device. Try another device if the controls aren’t working on the device you’re currently using. This helps determine if the issue is device-specific or account-related.
  • Contact customer support. If the controls still don’t work, reach out to Amazon Prime’s customer support. They can provide assistance to resolve the problem.

Can Kids Get Past Parental Controls on Amazon Prime?

It’s not easy to get around Amazon Prime’s parental controls. They can only be changed by accessing your account using a PIN you set, so be sure to pick a PIN your kids can’t easily guess. Without that PIN, it’s almost impossible to change any settings.

If your child got a hold of your Amazon Prime password, they can access your profile, change the PIN, and modify the settings for their profile. With your password, they can also create a new profile.

Finally, your child might use a friend’s Amazon Prime account that allows them to access content they can’t watch on their profile. The only way to prevent this is by using a good third-party parental control app like Qustodio or Norton Family to block the Amazon Prime Video app and site.

Frequently Asked Questions

Is it possible to restrict the content my child can access on Amazon Prime?

Yes, Amazon Prime Video offers the option to tailor content access based on your child’s age. By selecting appropriate content categories, you can ensure that your child is exposed to content suitable for their age.

However, if you’d like to have more control over your child’s Amazon Prime Video usage, I recommend using Qustodio. This parental control app allows you to set screen time limits or block the Amazon Prime URL and app completely.

Can parental control apps limit screen time on Amazon Prime?

Yes, parental control apps like Qustodio offer screen time management tools, allowing you to set limits on the amount of time your child spends on Amazon Prime Video. This helps you maintain a healthy balance between your child’s screen time and other activities. In addition, parental apps also allow you to schedule your child’s device usage.

Can I control access to the Amazon Prime app?

Yes, most parental control apps allow you to block the Amazon Prime app or limit when your kids can access it. In addition, a lot of them let you block the Amazon Prime URL, so your child can’t get around restrictions. Qustodio even sends an alert when your child tries to access any blocked app.

Are third-party parental control apps compatible with a lot of devices?

Yes, most parental controls are compatible with a wide range of devices. The parental control apps on this list are compatible with Android, iOS, Windows, macOS, Chromebook, and more. Qustodio even allows cross-platform support, so you can monitor your child’s usage of Amazon Prime Video on all their devices.

Best Parental Controls for Amazon Prime Video in 2024 — Final Score:

Our Rank
Our Score
Best Deal
1
9.6
save 15%
2
8.8
save 58%
3
8.6
save 100%
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About the Author
Kristel van Hoof
Updated on: April 23, 2024

About the Author

Kristel van Hoof is a former tech researcher and writer for SafetyDetectives with a keen interest in online privacy and cybersecurity. For more than 3 years now, she has been testing and reviewing VPNs and other products for online data protection. When she’s not writing for Safety Detectives, she's dancing with her kids, traveling around the world, and cooking her favorite dishes.