Jeff Cyprien, founder, and CEO, talks to Safety Detectives about the story behind Fidextech® and how they ensure the security of their client’s websites.
Please tell us a bit about yourself and the story behind Fidextech®.
Over the past decade, I have gained extensive experience in customer acquisition, sales, and communications. However, I decided to follow my passion in the IT field. I am now pursuing an MS in technology and Innovation so that I can stay up to date with the latest tech trends while working in the industry.
I have a few years of professional experience in IT and digital marketing, with a focus on creativity and design. I am also experienced with Agile methodologies and a variety of programming languages.
In 2017, I had the idea to start a side project called Fidextech®. Its purpose was to help friends and individuals who needed professional help when it came to digital solutions. Then I quickly realized the global need for creative and design IT solutions. Which made me strongly believe that in today’s increasingly technology-driven world, creative and design services, and IT solutions are more important than ever.
As a company, you use UI and UX design which sets you apart from your competition. Please tell us a bit more about this.
Our approach to digital marketing is simple and effective – we deliver projects that work in the most efficient manner possible. Our team of experts are experienced in UI and UX design for the web, making sure every aspect of your project is up to par. You can rely on us to get the job done right, and at an affordable price.
As experienced professionals in the field, we are fully aware of what works and what doesn’t. Our clients expect us to use this knowledge to help their business make a positive impact on its target customers on the web.
Our company uses innovative creatives and the latest tech trends to stay ahead of the competition in the digital market. This sets us apart from the competition, and also our hosting solutions are perfect for businesses of all sizes.
Please tell us about your core values:
Some of our core values are: reliability, serviceability, growth, and fidelity. We are a reliable company that provides affordable and reliable digital solutions. We take pride in our ability to meet the expectations of our clients and serve them in a timely and professional manner. We listen to their needs and respond accordingly. We really take great satisfaction in helping others achieve success and growth. We believe that loyalty and commitment are essential to creating strong bonds between you and the people you serve. Therefore, we are committed to delivering great experiences to our clients.
What inspired each value?
The values that guide our company are reflected in our culture, purpose and commitment to innovation and positive impact. We are dedicated to serving our clients and making a difference in the world. A company that has not thought of its core values may fail to provide purpose and direction for itself and its employees. Core values can be largely defined as a company’s beliefs and principles.
How do your customers experience these when working with you?
We are proud to report that our efforts have been successful. We remain committed to our core convictions and continue to work hard to ensure that we are inspired by them.
Our team management, project delivery and customer service processes all help contribute to a sense of focus and responsibility. Most importantly, they demonstrate our commitment to supporting our customers’ growth.
As someone who loves helping small business scale their online businesses, what are some of the common barriers that you have seen businesses encounter?
Many businesses lack multichannel marketing strategies, which limits their success online. This is often due to a lack of resources, but it can also be a business decision, as some businesses assume that being on multiple channels is not necessary.
Marketing automation can be expensive, but there are cost-effective alternatives that can be just as effective and efficient. CMS, email marketing, and analytics can all be automated to create an effective marketing funnel.
Marketing automation is vital for businesses that rely on digital marketing to generate revenue. When implemented correctly, marketing automation can help businesses streamline their marketing efforts, improve leads and conversions, and boost ROI.
What can we expect to see from you in the next 5 years?
We must endeavour to successfully navigate the looming recession and assist our valued customers in doing the same through continued provision of trustworthy, cost-effective digital services. Depending on technological advancements and public expectations, it may be necessary for us to shift different directions as an organization – a seamless transition which is absolutely coherent.
As a forward-thinking organization, we are diligent in exploring new business methods. Keeping abreast of the latest technological advancements is key to maintaining our competitive edge. Hence, we dedicate ample resources to stay informed about trends in information technology, digital marketing, and UI/UX design. This ensures that we will remain successful in the future.
What role do you play in ensuring your client’s website is secure?
Web security is something that you offer, but not something that you specialize in.
When we work on a web project project, we by default apply standard server security for the client. Sometimes we do not even mention that to the client. It it is just a way to protect our work. Usually the client does not care about any technical aspect of the project, they expect things to work and get results. If you happen to deliver a project and suddenly the website stops working due to a security issue, your team will look bad, thus the company will look back.
Nevertheless, we may offer additional security service such as Firewall that helps prevent hackers, DDoS protection, and Content Deliver Network\speed boost, website protection, and Malware scanning. We always highlight these features for high traffic websites and eCommerce site where the website handle payments via the internet.
Is there ever a point that you refer a client on to a specialist in the field, if so- why?
Yes, we partner with other specialists and agencies who work on specific niche or specialized in other field. And we can also refer our clients to third party security tools for major CMS to deal with security matters. The same way they can refer some clients to our company as well.
What are some of the common security threats that you see in your day-to-day work for your clients?
Social engineering, also known as social manipulation, involves manipulating people into revealing confidential information. As consultants, we are often contacted by clients who experience an influx of spam emails from perpetrators attempting to gain access codes and passwords for their websites. This type of attack can happen on any website, and perpetrators employ advanced strategies to succeed.
Website misconfiguration is a potential risk post-project delivery. Usually Poor judgement or oversights while using an application can lead to inadvertent access to the code and open the door for an attack, underscoring the need for caution and vigilance.
The final one is Unauthorized Traffic represents a security issue in which someone illicitly obtains access to your system and requests an abundance of data from your website, resulting in the disruption of services due to information exchange between the client and provider. Variables such as log-ins or critical data can be compromised depending on the traffic. It is essential to take appropriate measures to reduce this form of risk.